AI Search Glossary
Meta Description
A meta description is an HTML meta name="description" tag that provides a brief summary of a page's content. It appears in search result snippets and is read by search engines and AI crawlers.
In detail
The ideal meta description is 120–160 characters, specific to the page's actual content, and written in plain language. AI search engines use meta descriptions as a fast page summary — a vague description forces the AI to guess the page's content from the full text, which is less accurate. Every important page should have a unique, specific meta description.
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