AI Search Glossary

JSON-LD

JSON-LD (JavaScript Object Notation for Linked Data) is a method of embedding structured data in HTML using the Schema.org vocabulary to describe pages, entities, and their attributes in a machine-readable format.

In detail

AI crawlers use JSON-LD to read entity facts (name, type, contact, location, date, author) without interpreting prose. The most valuable types for AI readiness are: Organization, LocalBusiness, Article, BlogPosting, FAQPage, SoftwareApplication, Product, and BreadcrumbList. JSON-LD is placed inside a script tag with type="application/ld+json" in the head of the page.

Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com"
}
</script>

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