AI Search Glossary
GEO
GEO (Generative Engine Optimization) is the practice of making web content easier for AI search engines (ChatGPT Search, Perplexity, Google AI Overviews) to read, summarize, and cite accurately.
In detail
GEO covers three areas: (1) technical access — allowing AI crawlers in robots.txt, having server-rendered content; (2) machine-readable metadata — JSON-LD, meta tags, llms.txt; (3) content quality — direct answers, authority signals, FAQ blocks. GEO is a complement to traditional SEO, not a replacement.
See how your site handles GEO.
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