AI Search Glossary
AI Search
AI search (also called generative search) is a form of web search where a language model generates a synthesized answer from crawled web content, rather than displaying a ranked list of links.
In detail
Major AI search products include ChatGPT Search (OpenAI), Perplexity AI, Google AI Overviews (Gemini), and Bing Copilot (Microsoft). AI search engines crawl the web, retrieve relevant pages, and use language models to synthesize an answer with source citations. The shift from link-based to answer-based search is the driving force behind the GEO discipline.
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