AI Search Glossary
Generative Engine Optimization
Generative Engine Optimization (GEO) is the discipline of optimizing websites, content, and technical infrastructure to be accurately read, summarized, and cited by AI-powered search engines and language models.
In detail
GEO encompasses: crawler access configuration (robots.txt, user-agent rules), structured data implementation (JSON-LD, Schema.org), AI-readable file creation (llms.txt), content structure optimization (direct answers, FAQ blocks, clear headings), and authority signals (author attribution, publication dates, citations). GEO is increasingly important as AI-generated answers replace or supplement traditional search results.
See how your site handles Generative Engine Optimization.
Free AI search readiness check — no account required.
Related terms