GEO Guide

How to get cited by Perplexity AI.

Perplexity AI always cites its sources. Every answer includes visible links to the pages it used. Getting cited means your site appears as an attributed source in Perplexity answers — alongside a direct link back to your page.

1. Allow PerplexityBot in robots.txt

PerplexityBot crawls the web in real time to answer queries. If it's blocked, your site cannot appear in Perplexity answers. Add an explicit allow rule.

User-agent: PerplexityBot
Allow: /

2. Write authoritative, specific answers

Perplexity selects pages that answer the query directly and specifically. Include clear headings, bullet points, statistics, and a direct answer near the top of the page. Vague or thin content is rarely cited.

3. Add structured data

FAQPage JSON-LD is especially useful for Perplexity. It gives the AI clear question-and-answer pairs it can cite directly without parsing prose.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Your question?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Your direct answer."
    }
  }]
}
</script>

4. Include your source credentials

Perplexity favors authoritative sources. Add author names, publication dates, and organization information to your pages and JSON-LD. E-E-A-T signals (Experience, Expertise, Authority, Trust) matter for AI citation just as they do for Google.

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Frequently asked

Does Perplexity pay sites it cites?

Perplexity has announced a publisher revenue-sharing program for partners. Standard AI search citations do not carry payment — the benefit is traffic and visibility from the source link.

How does Perplexity decide which pages to cite?

Perplexity uses a combination of web crawling and real-time retrieval. It selects pages that best answer the query, with preference for authoritative, specific, and well-structured content. Focus on clear answers and correct technical setup.