GEO Guide

How to optimize meta tags for AI search.

Meta tags are one of the first signals AI crawlers read. A vague or missing meta description forces AI models to guess what your page covers. A clear, specific description improves how accurately AI systems represent your content.

Write a specific, answerable meta title

Your meta title should tell both humans and AI exactly what the page covers. Avoid generic names like "Home" or "Products." Use the format: Primary Keyword — Brand Name or What Page Does — Brand Name.

<!-- Good -->
<title>Free AI Search Readiness Checker — AI Search Ready</title>

<!-- Avoid -->
<title>Home | Our Website</title>

Write a direct meta description (120–160 characters)

The meta description answers: what will the reader find here? AI systems often use the meta description as the authoritative summary of a page. Avoid vague phrases like "learn more" or "click here."

<!-- Good -->
<meta name="description" content="Scan any homepage and target query to see how AI search reads your site. Get a citation score and copy-paste fixes for robots.txt, llms.txt, meta tags, and JSON-LD.">

<!-- Avoid -->
<meta name="description" content="We offer AI optimization services. Learn more about what we do.">

Set a canonical URL on every page

The canonical tag tells AI crawlers and search engines the authoritative URL for the page. Without it, multiple URLs for the same content can dilute your authority.

<link rel="canonical" href="https://yoursite.com/page/">

Add Open Graph tags for link previews and AI parsing

og:title, og:description, and og:image are read by AI systems, social platforms, and messaging apps. Include them on every page that might be shared or cited.

<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Your meta description.">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page/">

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Frequently asked

Do meta keywords still matter?

No. The meta name="keywords" tag has been ignored by Google since 2009 and is not used by AI search systems. Focus on title, description, canonical, and Open Graph tags instead.

Should I write different meta descriptions for AI search?

Write them for humans — clear, specific, and honest. AI models read natural language well. What improves AI citation readiness is specificity and accuracy, not keyword patterns or special formatting.